users: packaging distributor sales reps
problem: external distributor sales reps have multiple vendors to choose packaging products to sell from, and the product sales information available to them is widespread, outdated and hard-to-locate when they need it
goal: arm external sales reps with easily accessible content to ultimately sell more product more often, increase sales of featured products bottom-line revenue
sales rep outcomes:
- access high-quality bite-sized product sales content (statistics, value propositions, products-in-action clips, brochures and ordering information)
- recommend product solutions based on solving key customer problems
- learn about related products with similar applications, materials
- send featured product information to customers
product features:
- responsive brand, product and solution pillar content pages
- related product recommendations based on attribute assignment and matching
- business-focused product content management system with global capabilities
- product and brand-level PDF document hosting
lessons learned:
- it's better to invalidate risky ideas with user tests early before building anything
- focus on improving low- to mid-level performing user behavior before turning focus on high performers
- it's worth it to spend extra time and effort curating bite-sized/right-sized content