users: car buyers and dealers
problem: car buyers don't trust dealers with their information, and they hesitate to begin the process due to mistrust and lack of understanding about pricing/funding
goal: increase dealer to buyer trust by privately negotiating an easy-to-understand deal digitally, leading to more car sales
car buyer outcomes:
- negotiate actual monthly and downpayments without providing personal information
- review clear and transparent fee documentation
- ask questions and reach final deal agreement directly with car dealer
car dealer outcomes:
- upload and manage dealership inventory
- walk buyers throughout the process, potentially recommend more than one car
lessons learned:
- scale agile development by breaking up functionality into smaller balanced teams
- stand strong, be prepared to back up your design choices with reasons